Type of market research
- Concept testing
- Product development and product testing
Consumer surveys
- Motivational research
- U & A research
- Purchase decision research
- Consumer satisfaction surveys
Communication surveys
- Pre – post test
- Advertising tests
- Packaging tests
- Image and brand research
Distribution research
- Point of sales research
- Mystery shopping
Methodology for our market research
- Groups sessions
- Work shops
- In depth interviews
- In home interviews
- In hall interviews
- Ad – Hoc panels
- Postal surveys
- Telephone surveys