Soort marktonderzoek
- Concept testen
- Product development en product testen
Consumer surveys
- Motivational research
- U & A research
- Purchase decision research
- Consumer satisfaction surveys
Communication surveys
- Pre – post test
- Advertising tests
- Packaging tests
- Image and brand research
Distribution research
- Point of sales research
- Mystery shopping
Methodiek voor ons marktonderzoek
- Groepsgesprekken
- Workshops
- Diepte interviews
- In home interviews
- In hall interviews
- Ad-Hoc panels
- Postaal onderzoek
- Telefonisch onderzoek